The Zaphat Can Turn You Into A Zombie…Sorta

TechCrunch

Here’s an interesting approach to Augmented Reality marketing: turn hats into Zombie heads.

The Zaphat (pronounced like Zap Hat, not Zafat) is a new line of fashion apparel where the logo on the accoutrement acts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice.

In other words, when you wear a special hat, people can look at you with an app and see a Zombie instead of your head and then take a picture of you.

This takes personal branding to a new level and is meant to be a fun experience and a way to create images for your social network.

As long as the hat is comfortable, stylish and competitively priced I find it hard to see what’s not to like here. Being able to make you look like a Zombie is icing on the cake.

The…

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